Leveraging Technology to Protect Waterways

- An RBN Client Success Story -

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Background

Combating Online Invasive Species Trafficking

In the digital age, the internet serves as a double-edged sword. While it has revolutionized communication and commerce, it has inadvertently opened floodgates to activities harmful to our natural world. One such critical issue is the online trafficking of invasive species, which poses a dire threat to ecosystems, particularly those as vital as the Great Lakes Basin and St. Lawrence River.

The Great Lakes Commission (GLC), an environmental agency dedicated to conserving these precious water resources, faces the monumental task of battling the illegal online sale of invasive species. These sales often result in harmful species being released into local waterways, threatening the biodiversity that supports the region's environmental and economic well-being.

Challenge

Tackling a Hidden Threat

With over 180 non-indigenous aquatic species wreaking havoc in the Great Lakes-St. Lawrence ecosystem since the 1800s, the urgency to curb this trend has never been greater. The GLC realized that to tackle such a pervasive issue, they needed a tool that could sift through the vast expanses of the internet to pinpoint and halt these harmful transactions.

Solution

Strategic Partnership for Innovative Solutions

In their quest to find a solution, the GLC initiated a rigorous selection process to identify a software engineering firm that could translate complex requirements into an effective, operational tool within budget and time constraints. RightBrain Networks (RBN) stood out for their consultative approach and deep technical expertise, making them the ideal partner for this ambitious project.

RBN and GLC collaboratively laid out the foundation for a web-crawling application tailored to detect and analyze online sales of invasive species. This tool dubbed the Great Lakes Detector of Invasive Aquatics in Trade (GLDIATR), was designed not just to gather data but to serve as a beacon of awareness, educating both buyers and sellers about the severe environmental and legal repercussions of their actions.

Innovative Technology at Work

Employing agile software development methodologies, RBN crafted GLDIATR to navigate and analyze thousands of web pages daily using advanced Natural Language Processing (NLP) and machine learning technologies. These technologies allow GLDIATR to intelligently discern and isolate relevant content from the noise, enabling precise data extraction from both large marketplaces and smaller online entities.

As of its latest metrics, GLDIATR scrutinizes around 25,000 pages a day, identifying thousands of listings that contribute to the spread of invasive species. This powerful tool not only identifies but learns and adapts, refining its search capabilities with each crawl, and promising more precise and effective monitoring as it evolves.

Outcome

A Beacon of Hope for Environmental Stewardship

The impact of GLDIATR extends beyond data collection. It empowers the GLC and its partners with actionable intelligence to strengthen regulatory and outreach activities. Looking ahead, the GLC envisions granting broader access to this revolutionary tool, enabling stakeholders to harness its insights for greater environmental protection efforts independently.

This project is not just about technological innovation; it's a testament to the power of collaboration and advanced computing in safeguarding our planet's natural treasures. The GLC, with the support of RBN and GLDIATR, continues to stand vigilant, guarding the vitality of the Great Lakes against unseen threats, one digital footprint at a time.

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